Saturday, 14 May 2011
Labour's new thought bubble
I am sure you have seen it by now - staring at you from bus stops and billboards, bothering you in print media and on TV: bubble-people telling you to eat better, exercise more and look after yourself. Sigh! Here we go again. Remember the 'Life - be in it' campaign that ran for 20 years or so? The animation was less flash but it delivered the same old, droning message. As if there is still someone left in this country who doesn't know that going for a walk is better then sitting on the couch, that eating an apple is better then ordering fried chips. Alas, if only it was that easy. My wife told me the other day that all the Government needs to do is fix the public transport. Think about it - there would be less congestion on the roads, people would walk more, it would even help combat that Climate Change that they say they so care about. Except that the public transport system is a disaster. The system is so broken that no-one would seriously trust it to get anywhere on time. So broken that most people I know would be too frightened to go near a train station at any time other then peak hour. Therefore fixing it would be hard. Very, very hard. But throwing some taxpayer money at an ad campaign is just so easy. I only hope that next time Australians will see through the spin and burst this stupid Government's bubble. Until then you can just keep reading my ad-free blog.